search engine optimisation (seo)
Up to 97% of internet users regularly use search engines to find a local business, according to Google's statistics.
It is important to us that your business gets noticed online, and that is why we build your website with search in mind, optimising code and keywords in order to give you the best possible chance of a high page ranking.
Some of the main deciding factors of page rank are now related to the relevance of the content, including recent social media and blog links, giving importance to those that are active, fresh and give good content related to their business - this is a great change from old where it could take months to fully optimise your website to reach the top ranks of search results, however this has made the 'organic' Google search more competitive and it is an ongoing process to continue to rank highly.
33% of users will go to the web page ranked first on Google, and less than 5% of users will go to the second page of listings to find your business (by the fourth page it is less than half of a percent!), so it is absolutely critical that you make the most of search engine optimisation in order to get noticed.
We can help keep your website on track with subtle or large changes that can help you to beat your competition to the top ranking search engine spots with informative blog posts, active social media engagement and more.
The way in which Google decides who should appear first is constantly changing, and we are changing with it so let us help you to keep ahead of the competition, so you can focus on managing your business!